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Legal Notice

Legal notice and terms of use

In this space, the USER will be able to find all the information related to the legal terms and conditions that define the relationship between the users and us as responsible for this website. As a user, it is important that you are aware of these terms before continuing your navigation. La Colmena Tecnológica, S.L., as responsible for this website, assumes the commitment to process the information of our users and customers with full guarantees and comply with national and European requirements governing the collection and use of personal data of our users. This website, therefore, strictly complies with the RGPD (REGULATION (EU) 2016/679 on data protection) and the LSSI-CE Law 34/2002, of July 11, 2002, on information society services and electronic commerce.

GENERAL CONDITIONS OF USE

The present General Conditions regulate the use (including the mere access) of the web pages of the web site https://lacolmenatecnologica.com/ of La Colmena Tecnológica, S.L. including the contents and services made available in them. Any person accessing the website agrees to be bound by the General Terms and Conditions in force at any time of the portal.

PERSONAL DATA WE COLLECT AND HOW WE COLLECT IT

Read Privacy Policy https://lacolmenatecnologica.com/politica-privacidad/

COMMITMENTS AND OBLIGATIONS OF USERS

The User is informed and accepts that access to this website does not imply, in any way, the beginning of a business relationship with La Colmena Tecnológica, S.L.. In this way, the user undertakes to use the Web site, its services and contents without contravening current legislation, good faith and public order. It is forbidden to use the website for illicit or harmful purposes, or in any way that may cause damage or impede the normal operation of the website. Regarding the contents of this website, its reproduction, distribution or modification, in whole or in part, is forbidden, unless authorized by its legitimate owners; Any infringement of the rights of the provider or the legitimate owners; Its use for commercial or advertising purposes. In using the website, the User agrees not to carry out any conduct that could damage the image, interests and rights of La Colmena Tecnológica, S.L. or third parties or that could damage, disable or overload the portal (indicate domain) or prevent, in any way, the normal use of the web. However, the User must be aware that the security measures of computer systems on the Internet are not entirely reliable and therefore La Colmena Tecnológica, S.L. can not guarantee the absence of viruses or other elements that may cause alterations in computer systems (software and hardware) of the User or in their electronic documents and files contained therein.

SECURITY MEASURES

The personal data communicated by the user to https://lacolmenatecnologica.com/ may be stored in automated or non-automated databases, the ownership of which corresponds exclusively to https://lacolmenatecnologica.com/The company assumes all the technical, organizational and security measures that guarantee the confidentiality, integrity and quality of the information contained therein in accordance with the provisions of current legislation on data protection. The communication between the users and https://lacolmenatecnologica.com/ uses a secure channel, and the transmitted data is encrypted thanks to https protocols, therefore, we guarantee the best security conditions so that the confidentiality of the users is guaranteed.

CLAIMS

La Colmena Tecnológica, S.L. informs that there are complaint forms available to users and customers. The User may file a complaint by requesting a complaint form or by sending an e-mail to mario@lacolmenatecnologica.com indicating his/her name and surname, the service and/or product purchased and stating the reasons for the complaint. The user/purchaser may notify us of the claim, either by e-mail to: mario@lacolmenatecnologica.com, indicating the following data: The service/product: Purchased on: Name of the user: Address of the user: Date: Reason for the complaint:

CONFLICT RESOLUTION PLATFORM

In case it may be of interest to you, to submit your complaints you can also use the dispute resolution platform provided by the European Commission, which is available at the following link: http://ec.europa.eu/consumers/odr/.

INTELLECTUAL AND INDUSTRIAL PROPERTY RIGHTS

Under the provisions of Articles 8 and 32.1, second paragraph, of the Intellectual Property Law, are expressly prohibited reproduction, distribution and public communication, including its mode of making available, all or part of the contents of this website, for commercial purposes, in any medium and by any technical means, without the authorization of La Colmena Tecnológica, S.L. The user agrees to respect the rights of Intellectual Property owned by La Colmena Tecnológica, S.L. The user knows and accepts that the entire website, including but not limited to text, software, content (including structure, selection, arrangement and presentation thereof), podcasts, photographs, audiovisual material and graphics, is protected by trademarks, copyrights and other legitimate rights, in accordance with international treaties to which Spain is a party and other property rights and laws of Spain. In the event that a user or third party considers that there has been a violation of their legitimate intellectual property rights by the introduction of certain content on the web, you must notify this circumstance to La Colmena Tecnológica, S.L. indicating:
  • Personal data of the interested party owner of the allegedly infringed rights, or indicate the representation with which he/she acts in case the claim is filed by a third party other than the interested party.
  • Indicate the contents protected by intellectual property rights and their location on the website, the accreditation of the intellectual property rights indicated and an express declaration in which the interested party accepts responsibility for the veracity of the information provided in the notification.

EXTERNAL LINKS

The pages of the https://lacolmenatecnologica.com/ website may provide links to other websites and content owned by third parties. The sole purpose of the links is to provide the User with the possibility of accessing such links. La Colmena Tecnológica, S.L. is not responsible in any case for the results that may be derived to the user by accessing these links. Also, the user will find within this site, pages, promotions, affiliate programs that access the browsing habits of users to establish profiles. This information is always anonymous and does not identify the user. Information provided on these sites is subject to the privacy policies used on those sites and is not subject to this privacy policy. Therefore, we strongly encourage Users to carefully review the privacy policies of affiliate links.

COMMENT POLICY

In those areas of our website where comments are allowed, comments that are not related to the subject matter of this website, which include defamation, insults, insults, personal attacks or disrespect in general towards the author or other members will not be allowed. Comments that contain information that is obviously misleading or false, as well as comments that contain personal information, such as private addresses or telephone numbers, that violate our data protection policy will also be deleted. Comments created only for promotional purposes of a website, person or group and anything that could be considered spam in general will also be rejected. Anonymous comments are not allowed, as well as those made by the same person with different nicknames. Comments that attempt to force a debate or a position to be taken by another user will not be considered.

DISCLAIMER OF WARRANTIES AND LIABILITY

The Provider does not grant any warranty and shall not be liable, in any case, for damages of any nature that may be caused by:
  • The lack of availability, maintenance and effective operation of the website, or its services and contents;
  • The existence of viruses, malicious or harmful programs in the contents;
  • Illegal, negligent, fraudulent or contrary to this Legal Notice;
  • The lack of legality, quality, reliability, usefulness and availability of the services provided by third parties and made available to users on the website.
  • In no event shall the provider be liable for any damages arising from the illegal or improper use of this website.

APPLICABLE LAW AND JURISDICTION

In general the relationship between La Colmena Tecnológica, S.L. with the users of its services on this website are subject to Spanish legislation and jurisdiction and its courts.

CONTACT

Should any User have any questions about these Legal Conditions or any comments about the https://lacolmenatecnologica.com/ portal, please contact mario@lacolmenatecnologica.com. On behalf of the team of La Colmena Tecnológica, S.L. we thank you for taking the time to read this Legal Notice.
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Generate effective SEO texts with AI to rank your website on Google

Generating effective SEO texts is essential to position our website in Google. It is important to follow the rules and create original and interesting content, both in text and video, and to have branded profiles on social networks. We must also pay attention to the structure of the content and links, as well as the spelling quality. With keyword research, copywriting and optimization of the URL, title and meta description we can create a good SEO text. The generation of internal and external links and the analysis of results are also key to improve our strategy.

Importance of SEO positioning in Google

Positioning in Google is fundamental in any digital strategy. It is important to note that there are two different types of results: SEM results and SEO results, the latter generating an ROI of 20%.

SEM vs SEO Results

SEM results are those achieved through advertising on Google, while SEO results are those achieved by optimizing the website to appear in Google’s top search results.

20% ROI

The fact of achieving a 20% ROI thanks to SEO actions is an indicator that this strategy is very efficient compared to others.

Google standards and creativity in content creation

It is important to follow Google’s rules when creating content, however, we must not neglect creativity and originality in the creation of interesting and valuable content to improve our SEO.

Content creation for SEO

The creation of interesting and original content is key to improve the positioning of our website in Google. Here are some keys to creating effective content on different platforms.

Video content on YouTube and Instagram

Video content is becoming more and more relevant in SEO content strategy. YouTube and Instagram are two of the most widely used platforms for sharing branded videos, although each has its own particularities. It is important to take these differences into account and adapt the content according to our needs. On YouTube, for example, videos should be longer and more detailed, while on Instagram, shorter and more eye-catching videos can be used.

Brand profiles in social networks

Having a presence in social networks is essential to maintain a good SEO positioning strategy. These brand profiles must be consistent with the content of our website and be active with regular publications. In addition, it is important to use keywords in the biography and use attractive content to invite users to visit our website.

Content structure, internal links and spelling

Content structure is one of the most important elements when creating content for SEO. The title hierarchy from H1 to H4 must be taken into account and follow a logical order in the content structure. It is also essential to include both internal and external links to improve the navigation and authority of our website. Finally, we must not neglect the spelling and grammar of the content, as they can negatively affect the quality of our website and therefore harm the positioning in search engines.

Keys to good SEO copywriting

To achieve a good SEO positioning in Google and improve the traffic to our website, we must take into account certain keys in the writing of our contents. These include:

Keyword research

Before writing SEO copy it is important to do keyword research. We must choose those words that are related to our content and that have a high search volume but at the same time have low competition. This will help us to better position our content in search results.

Text structure and linkbuilding

The structure of the text is key in writing a good SEO text. We must structure it with H2, H3 and H4 subtitles and use internal links that redirect to other contents of our website and external links to other sources of information related to our sector. This will contribute to increase the authority of our website and improve our positioning.

URL, title and meta description writing and optimization

The wording of the URL, the title and the meta description of our content are also important factors in SEO positioning. We must create a simple and descriptive URL, a catchy title and a meta description that summarizes the content clearly and concisely. In addition, we must include in them our keywords in a natural and coherent way.

We should not be overly obsessed with optimization per se, but focus on creating valuable, interesting and compelling content for our audience. All this will help us to improve our SEO positioning in Google and to generate quality visits to our website.

Internal and external link generation and results analysis

The generation of internal and external links is essential to improve the SEO of our website. Internal links help to distribute the value of the pages of our website, which improves the SEO of all of them, while quality external links bring authority and relevance to our website, which helps it to rank better.

Analysis through tools such as Google Analytics and Search Console

To measure the success of our SEO strategy we must analyze the data obtained through tools such as Google Analytics and Search Console. These tools allow us to know the traffic of our website, its origin, the keywords used by users, the average duration of the visit, among other aspects. In this way, we can detect and correct possible errors that are affecting our position in Google. In addition to these tools, there are other advanced options that allow us to improve the efficiency of our SEO strategy. Some of them are Ahrefs, Moz or SEMrush, which offer detailed statistics on the performance of our page and allow us to know in depth the competition.

SEO content writing services

If you don’t have enough time or resources to create quality SEO content, there are SEO content writing services that can help. These services have teams of professionals who are responsible for creating SEO-optimized content that meets all standards and is attractive to users. In addition, these services can help you research keywords, generate links and optimize your URLs, titles and meta descriptions, among other things. With the help of these services, you can significantly improve the position of your website in Google and increase traffic and quality visits.

Tips to improve the SEO positioning of our website

To improve the SEO positioning of our website, it is important to follow certain tips to achieve greater success in Google:

Think SEO when writing texts

It is essential to keep keywords and SEO optimization techniques in mind when writing any type of content, never forget this.

Knowing our target audience

It is important to know our target audience in depth, to know their needs, their interests and their behavior, so we can create content that is attractive to them.

Image optimization

Images are an important factor in SEO positioning, as they can attract users and improve the duration of their visit on our website. It is necessary to optimize the images in terms of size and weight and choose appropriate file names with the keywords of our niche.

Quality design and content

We must take care of the design of our website so that it is attractive and easy to use for the user, so that they spend more time on it. In addition, the content must be interesting and relevant to have a chance of being shared on social networks.

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