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Cookie Policy

Cookies Policy

This website uses third party and own cookies to give you a better browsing experience, to share content on social networks and so that we can obtain user statistics.

You can prevent the downloading of cookies through your browser settings, preventing cookies from being stored on your device.

As the owner of this web site, I inform you that we do not use any personal information from cookies, we only make general statistics of visits that do not involve any personal information.

It is very important that you read this cookie policy and understand that if you continue browsing, we will consider that you accept its use.

According to the terms included in Article 22.2 of Law 34/2002 of Services of the Information Society and Electronic Commerce, if you continue browsing, you will be giving your consent to the use of the aforementioned mechanisms.

Responsible Entity

The entity responsible for the collection, processing and use of your personal data, in the sense established by the Personal Data Protection Act is the website https://lacolmenatecnologica.com/, owned by La Colmena Tecnológica, S.L. – Av. José Rodríguez de la Borbolla Camoyán 7, blq. 1 – 2ºB
41704 Dos Hermanas, Seville, Spain.

What are cookies?

Cookies are a set of data that a server deposits in a user’s browser to collect standard Internet log information and visitor behavior information on a Web site. In other words, these are small text files that are stored on the computer’s hard drive and are used to identify the user when he/she logs on to the website again. Its purpose is to record the user’s visit and store certain information. Its use is common and frequent on the web as it allows pages to function more efficiently and to achieve greater personalization and analysis of user behavior.

What types of cookies are there?

The cookies used on our website, are session and third party cookies, and allow us to store and access information related to language, type of browser used, and other general characteristics predefined by the user, as well as to track and analyze the activity carried out, in order to make improvements and provide our services in a more efficient and personalized way.

Cookies, depending on their permanence, can be divided into session or permanent cookies. Those that expire when the user closes the browser. Those that expire depending on when the purpose for which they serve is fulfilled (for example, to keep the user identified in the services of La Colmena Tecnológica, S.L.) or when they are manually deleted.

Name Type Expiration Purpose Class
__utma Third Party (Google Analytics) 2 years Used to distinguish users and sessions. Not Exempt
__utmb Third Party (Google Analytics) 30 minutes Used to determine new sessions or visits Not Exempt
__utmc Third Party (Google Analytics) At the end of the session Configured for use with Urchin Not Exempt
__utmz Third Party (Google Analytics) 6 months Stores the source or campaign that explains how the user arrived at the website. Not Exempt

Additionally, depending on their purpose, cookies can be classified as follows:

Performance cookies

This type of Cookie remembers your preferences for the tools found in the services, so you do not have to reconfigure the service each time you visit. By way of example, this typology includes: Volume settings of video or sound players. Video bitrates that are compatible with your browser. Items stored in the “shopping cart” in e-commerce services such as stores.

Geo-location cookies

These cookies are used to find out what country you are in when you request a service. This cookie is completely anonymous, and is only used to help target content to your location.

Registration Cookies

Registration cookies are generated once the user has registered or subsequently logged in, and are used to identify you in the services for the following purposes:

Keep the user identified so that if he/she closes a service, the browser or the computer and at another time or another day re-enters the service, he/she will continue to be identified, thus facilitating his/her navigation without having to identify him/herself again. This functionality can be deleted if the user clicks on the functionality [cerrar sesión], so that this cookie is deleted and the next time the user enters the service he/she will have to log in to be identified.

Check if the user is authorized to access certain services, for example, to participate in a contest.

Additionally, some services may use connectors with social networks such as Facebook or Twitter. When the user registers in a service with credentials from a social network, he authorizes the social network to store a persistent Cookie that remembers his identity and grants him access to the services until it expires. The user can delete this Cookie and revoke access to services through social networks by updating their preferences in the specific social network.

Analytics Cookies

Each time a user visits a service, a third-party tool generates an analytics cookie on the user’s computer. This cookie, which is only generated during the visit, will be used in future visits to the services of La Colmena Tecnológica, S.L. to anonymously identify the visitor. The main objectives pursued are:

Allow anonymous identification of browsing users through the cookie (identifies browsers and devices, not people) and therefore the approximate counting of the number of visitors and their trend over time.
Identify anonymously the most visited content and therefore more attractive to users Know if the user who is accessing is new or repeat visit.

Important: Unless the user decides to register in a service of La Colmena Tecnológica, S.L., the cookie will never be associated with any personal data that can identify you. These cookies will only be used for statistical purposes to help optimize the user experience on the site.

Advertising Cookies

This type of cookies allow to expand the information of the ads shown to each anonymous user in the services of La Colmena Tecnológica, S.L. Among others, it stores the duration or frequency of display of advertising positions, the interaction with them, or browsing patterns and / or user behaviors as they help to form a profile of advertising interest. In this way, they make it possible to offer advertising related to the user’s interests.

Third-party advertising cookies

In addition to advertising managed by the websites of La Colmena Tecnológica, S.L. in their services, the websites of La Colmena Tecnológica, S.L. offer advertisers the option of serving ads through third parties (“Ad-Servers”). In this way, these third parties can store cookies sent from the services of La Colmena Tecnológica, S.L. from users’ browsers, as well as access the data stored in them.

The companies that generate these cookies have their own privacy policies. Currently, the websites of La Colmena Tecnológica, S.L. use the Doubleclick platform (Google) to manage these services. For more information, please contact

http://www.google.es/policies/privacy/ads/#toc-doubleclick and ahttp://www.google.es/policies/privacy/ads/.

How can I disable cookies in my browser?

Different browsers can be configured to warn the user of the reception of cookies and, if desired, prevent their installation on the computer. Likewise, the user can check in his browser what cookies he has installed and what is the expiration date of the same, being able to delete them.

For more information, please refer to your browser’s instructions and manuals:

For more information on managing cookies in Google Chrome:https://support.google.com/chrome/answer/95647?hl=es

For more information on managing cookies in Internet Explorer:http://windows.microsoft.com/es-es/windows-vista/cookies-frequently-asked-questions

For more information about managing cookies in Mozilla Firefox:http://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-que-los-sitios-we

For more information on managing cookies in Safari:http://www.apple.com/es/privacy/use-of-cookies/

For more information on cookie management, please visit Opera:http://help.opera.com/Windows/11.50/es-ES/cookies.html.

If you want to stop being tracked by Google Analytics visit:http://tools.google.com/dlpage/gaoptout

To learn more about cookies

You can learn more about online behavioral advertising and online privacy at the following link:http://www.youronlinechoices.com/es/.

Google Analytics Data Protection:http://www.google.com/analytics/learn/privacy.html

How Google Analytics uses cookies:https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=es#analyticsjs

Updates and changes to privacy/cookie policy

The websites of La Colmena Tecnológica, S.L. may modify this Cookies Policy according to legislative or regulatory requirements, or in order to adapt this policy to the instructions issued by the Spanish Data Protection Agency, so users are advised to visit it periodically.

When significant changes are made to this Cookie Policy, these will be communicated to users either through the website or via email to registered users.

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Generate effective SEO texts with AI to rank your website on Google

Generating effective SEO texts is essential to position our website in Google. It is important to follow the rules and create original and interesting content, both in text and video, and to have branded profiles on social networks. We must also pay attention to the structure of the content and links, as well as the spelling quality. With keyword research, copywriting and optimization of the URL, title and meta description we can create a good SEO text. The generation of internal and external links and the analysis of results are also key to improve our strategy.

Importance of SEO positioning in Google

Positioning in Google is fundamental in any digital strategy. It is important to note that there are two different types of results: SEM results and SEO results, the latter generating an ROI of 20%.

SEM vs SEO Results

SEM results are those achieved through advertising on Google, while SEO results are those achieved by optimizing the website to appear in Google’s top search results.

20% ROI

The fact of achieving a 20% ROI thanks to SEO actions is an indicator that this strategy is very efficient compared to others.

Google standards and creativity in content creation

It is important to follow Google’s rules when creating content, however, we must not neglect creativity and originality in the creation of interesting and valuable content to improve our SEO.

Content creation for SEO

The creation of interesting and original content is key to improve the positioning of our website in Google. Here are some keys to creating effective content on different platforms.

Video content on YouTube and Instagram

Video content is becoming more and more relevant in SEO content strategy. YouTube and Instagram are two of the most widely used platforms for sharing branded videos, although each has its own particularities. It is important to take these differences into account and adapt the content according to our needs. On YouTube, for example, videos should be longer and more detailed, while on Instagram, shorter and more eye-catching videos can be used.

Brand profiles in social networks

Having a presence in social networks is essential to maintain a good SEO positioning strategy. These brand profiles must be consistent with the content of our website and be active with regular publications. In addition, it is important to use keywords in the biography and use attractive content to invite users to visit our website.

Content structure, internal links and spelling

Content structure is one of the most important elements when creating content for SEO. The title hierarchy from H1 to H4 must be taken into account and follow a logical order in the content structure. It is also essential to include both internal and external links to improve the navigation and authority of our website. Finally, we must not neglect the spelling and grammar of the content, as they can negatively affect the quality of our website and therefore harm the positioning in search engines.

Keys to good SEO copywriting

To achieve a good SEO positioning in Google and improve the traffic to our website, we must take into account certain keys in the writing of our contents. These include:

Keyword research

Before writing SEO copy it is important to do keyword research. We must choose those words that are related to our content and that have a high search volume but at the same time have low competition. This will help us to better position our content in search results.

Text structure and linkbuilding

The structure of the text is key in writing a good SEO text. We must structure it with H2, H3 and H4 subtitles and use internal links that redirect to other contents of our website and external links to other sources of information related to our sector. This will contribute to increase the authority of our website and improve our positioning.

URL, title and meta description writing and optimization

The wording of the URL, the title and the meta description of our content are also important factors in SEO positioning. We must create a simple and descriptive URL, a catchy title and a meta description that summarizes the content clearly and concisely. In addition, we must include in them our keywords in a natural and coherent way.

We should not be overly obsessed with optimization per se, but focus on creating valuable, interesting and compelling content for our audience. All this will help us to improve our SEO positioning in Google and to generate quality visits to our website.

Internal and external link generation and results analysis

The generation of internal and external links is essential to improve the SEO of our website. Internal links help to distribute the value of the pages of our website, which improves the SEO of all of them, while quality external links bring authority and relevance to our website, which helps it to rank better.

Analysis through tools such as Google Analytics and Search Console

To measure the success of our SEO strategy we must analyze the data obtained through tools such as Google Analytics and Search Console. These tools allow us to know the traffic of our website, its origin, the keywords used by users, the average duration of the visit, among other aspects. In this way, we can detect and correct possible errors that are affecting our position in Google. In addition to these tools, there are other advanced options that allow us to improve the efficiency of our SEO strategy. Some of them are Ahrefs, Moz or SEMrush, which offer detailed statistics on the performance of our page and allow us to know in depth the competition.

SEO content writing services

If you don’t have enough time or resources to create quality SEO content, there are SEO content writing services that can help. These services have teams of professionals who are responsible for creating SEO-optimized content that meets all standards and is attractive to users. In addition, these services can help you research keywords, generate links and optimize your URLs, titles and meta descriptions, among other things. With the help of these services, you can significantly improve the position of your website in Google and increase traffic and quality visits.

Tips to improve the SEO positioning of our website

To improve the SEO positioning of our website, it is important to follow certain tips to achieve greater success in Google:

Think SEO when writing texts

It is essential to keep keywords and SEO optimization techniques in mind when writing any type of content, never forget this.

Knowing our target audience

It is important to know our target audience in depth, to know their needs, their interests and their behavior, so we can create content that is attractive to them.

Image optimization

Images are an important factor in SEO positioning, as they can attract users and improve the duration of their visit on our website. It is necessary to optimize the images in terms of size and weight and choose appropriate file names with the keywords of our niche.

Quality design and content

We must take care of the design of our website so that it is attractive and easy to use for the user, so that they spend more time on it. In addition, the content must be interesting and relevant to have a chance of being shared on social networks.

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