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Header and Footer template in Elementor

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> Introduction to Elementor, Templates

What is the Page Header?

Top of page

The page header of a website is the top area found on each page of your website. Generally, the page header is the same throughout the website. However, there are also websites that have different headers for different sections of the website.

The masthead can also play an important role in promoting your company’s brand identity by incorporating elements such as company logo, typography, colors and general brand language.

The header also contains functional options such as site navigation, site search, a shopping cart (for sales sites), call-to-action (CTA) buttons and other features that enhance the user experience and increase conversion rates.

What is a Footer?

Footer

A footer is an area located at the bottom of a web page. Like headers, they tend to appear consistently throughout the website, on all pages and posts.

Footers often receive fairly marginal attention, which is really a potential waste as they are repeated on every page of the site. They are as important as the headings.

The footer design, depending on the settings you choose, can display useful and important information, such as a newsletter subscription form, copyright information, terms of use, privacy, cookies, a sitemap, contact information and more.

Essential parts of a website

The Header and Footer are two essential elements of a website. Users already take it for granted that every website has these two blocks and have a clear idea of the content they expect to find in each of them. This is why we should not invent or be too original when we are creating them, because there is something much more important than design or originality and that is usability. Common characteristics:

  • They are displayed on all pages and posts on the website except landing pages.
  • Generally they do not vary from one page to another, although there are exceptions.
  • Both have a fixed position, the header is at the beginning and the footer at the end of the document.

WordPress features this and all themes that are installed by default include customizable templates for the header and footer. The vast majority of WordPress themes also include these two templates. The problem is that this type of templates are very limited in terms of customization and we have to settle for the options included by the creator of the theme.

On the other hand with the basic version of Elementor we can use a blank canvas page structure (Elementor canvas), which does not include the header and footer that the default theme has, create our own Header o Footer and copy them to all pages of the website. The problem is that this is not functional at all, because if we had to make any change we would have to do it as many times as pages we have.

With Elementor Pro we do not have that problem because it goes further and has a Theme Layout Designer o Theme Builder that allows us to create from scratch the header and footer and assign it to all pages and publications of the website. This way when we have to modify it we will only do it once.

Elementor Pro also allows us to have different headers or footers in the same website, but we will see that later.

How to create a Header or Footer template from Elementor Pro Theme Designer

We can create a Header or Footer easily from the Theme Layout Designer following these steps:

Create header
  1. WordPress administration panel in the Templates menu > click on Theme Builder
  2. You can either click on the Add new button next to each category or click on Add new and choose Header or Footer.
  3. You can now choose a pre-made Header or Footer template or create one from scratch.
  4. Once you have made the necessary changes to the Header or Footer design, click the Publish button and choose where to publish the Header or Footer. The default value is All site.
  5. That’s all! You can now see your handmade header or footer live on your site.

We can use the predesigned templates offered by Elementor Pro or design from scratch with the builder. We can also use a predesigned template and then modify it to our liking.

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Generate effective SEO texts with AI to rank your website on Google

Generating effective SEO texts is essential to position our website in Google. It is important to follow the rules and create original and interesting content, both in text and video, and to have branded profiles on social networks. We must also pay attention to the structure of the content and links, as well as the spelling quality. With keyword research, copywriting and optimization of the URL, title and meta description we can create a good SEO text. The generation of internal and external links and the analysis of results are also key to improve our strategy.

Importance of SEO positioning in Google

Positioning in Google is fundamental in any digital strategy. It is important to note that there are two different types of results: SEM results and SEO results, the latter generating an ROI of 20%.

SEM vs SEO Results

SEM results are those achieved through advertising on Google, while SEO results are those achieved by optimizing the website to appear in Google’s top search results.

20% ROI

The fact of achieving a 20% ROI thanks to SEO actions is an indicator that this strategy is very efficient compared to others.

Google standards and creativity in content creation

It is important to follow Google’s rules when creating content, however, we must not neglect creativity and originality in the creation of interesting and valuable content to improve our SEO.

Content creation for SEO

The creation of interesting and original content is key to improve the positioning of our website in Google. Here are some keys to creating effective content on different platforms.

Video content on YouTube and Instagram

Video content is becoming more and more relevant in SEO content strategy. YouTube and Instagram are two of the most widely used platforms for sharing branded videos, although each has its own particularities. It is important to take these differences into account and adapt the content according to our needs. On YouTube, for example, videos should be longer and more detailed, while on Instagram, shorter and more eye-catching videos can be used.

Brand profiles in social networks

Having a presence in social networks is essential to maintain a good SEO positioning strategy. These brand profiles must be consistent with the content of our website and be active with regular publications. In addition, it is important to use keywords in the biography and use attractive content to invite users to visit our website.

Content structure, internal links and spelling

Content structure is one of the most important elements when creating content for SEO. The title hierarchy from H1 to H4 must be taken into account and follow a logical order in the content structure. It is also essential to include both internal and external links to improve the navigation and authority of our website. Finally, we must not neglect the spelling and grammar of the content, as they can negatively affect the quality of our website and therefore harm the positioning in search engines.

Keys to good SEO copywriting

To achieve a good SEO positioning in Google and improve the traffic to our website, we must take into account certain keys in the writing of our contents. These include:

Keyword research

Before writing SEO copy it is important to do keyword research. We must choose those words that are related to our content and that have a high search volume but at the same time have low competition. This will help us to better position our content in search results.

Text structure and linkbuilding

The structure of the text is key in writing a good SEO text. We must structure it with H2, H3 and H4 subtitles and use internal links that redirect to other contents of our website and external links to other sources of information related to our sector. This will contribute to increase the authority of our website and improve our positioning.

URL, title and meta description writing and optimization

The wording of the URL, the title and the meta description of our content are also important factors in SEO positioning. We must create a simple and descriptive URL, a catchy title and a meta description that summarizes the content clearly and concisely. In addition, we must include in them our keywords in a natural and coherent way.

We should not be overly obsessed with optimization per se, but focus on creating valuable, interesting and compelling content for our audience. All this will help us to improve our SEO positioning in Google and to generate quality visits to our website.

Internal and external link generation and results analysis

The generation of internal and external links is essential to improve the SEO of our website. Internal links help to distribute the value of the pages of our website, which improves the SEO of all of them, while quality external links bring authority and relevance to our website, which helps it to rank better.

Analysis through tools such as Google Analytics and Search Console

To measure the success of our SEO strategy we must analyze the data obtained through tools such as Google Analytics and Search Console. These tools allow us to know the traffic of our website, its origin, the keywords used by users, the average duration of the visit, among other aspects. In this way, we can detect and correct possible errors that are affecting our position in Google. In addition to these tools, there are other advanced options that allow us to improve the efficiency of our SEO strategy. Some of them are Ahrefs, Moz or SEMrush, which offer detailed statistics on the performance of our page and allow us to know in depth the competition.

SEO content writing services

If you don’t have enough time or resources to create quality SEO content, there are SEO content writing services that can help. These services have teams of professionals who are responsible for creating SEO-optimized content that meets all standards and is attractive to users. In addition, these services can help you research keywords, generate links and optimize your URLs, titles and meta descriptions, among other things. With the help of these services, you can significantly improve the position of your website in Google and increase traffic and quality visits.

Tips to improve the SEO positioning of our website

To improve the SEO positioning of our website, it is important to follow certain tips to achieve greater success in Google:

Think SEO when writing texts

It is essential to keep keywords and SEO optimization techniques in mind when writing any type of content, never forget this.

Knowing our target audience

It is important to know our target audience in depth, to know their needs, their interests and their behavior, so we can create content that is attractive to them.

Image optimization

Images are an important factor in SEO positioning, as they can attract users and improve the duration of their visit on our website. It is necessary to optimize the images in terms of size and weight and choose appropriate file names with the keywords of our niche.

Quality design and content

We must take care of the design of our website so that it is attractive and easy to use for the user, so that they spend more time on it. In addition, the content must be interesting and relevant to have a chance of being shared on social networks.

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