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Elementor Academy

Elementor theme designer

Elementor Academy
> Introduction to Elementor, Templates
Elementor theme designer

What is the Page Header?

With ElementorTheme Builder you can add new site parts (e.g. add a new Header), edit existing site parts or remove site parts. Existing parts of the site include a visual indicator to inform you if a condition applies to that part of the site.

For example, a global template for Posts can have a condition to display only for a particular category. A green indicator will allow you to see at a glance that this part of the site has a condition. A gray indicator is an indication that a part of the site has no condition set so it will not be displayed until one is set.

Elementor theme designer
Elementor’sTheme Builder features the SITE PARTS side menu, which will help you to know each of the parts of the site you need to create to achieve a complete website.

Elementor’sTheme Builder allows you to globally customize every fundamental part of your website without coding:

  • Header
  • Footer
  • Single entry
  • Individual page
  • Archive
  • Search results
  • Error 404

Elementor Pro has specific widgets to create each of these types of templates, some of them will only be displayed when we have selected that type of content. Let’s see what additional widgets we can use to create the Header and Footer.

Layout the Header and Footer

When we edit a part of the site the Elementor Pro builder makes our work easier by showing us at the top of the list of wigets those that are specially related to the part we are going to create. For example in the following image we see the widgets that we find first when creating the Header or Footer.

Header Widgets

How to access the Theme Designer

There are several ways to access the Theme Designer. Choose the one that is most convenient for you.

From the WordPress administration menu

How to access the Elementor Theme Builder
  1. From the WordPress administration menu go to Templates > Theme Builder.

From the Elementor editor

How to access the Elementor Theme Builder
  1. From any Elementor editor page or screen, click the hamburger menu in the upper left corner Elementor Editor hamburger menu of the Widgets Panel, then select Theme Layout from the Settings tab.

Using the shortcut keys

How to access the Elementor Theme Builder
  1. Quickly access the Theme Designer from any screen using your keyboard shortcut key combination. On a Mac, click CMD+SHIFT+E. On Windows, click CTRL+SHIFT+E to immediately open the Theme Designer.

Theme Layout Designer main dashboard

Free users can see what parts of the site would be available with Elementor Pro, but cannot add or modify.

Elementor free version

Free version theme designer

Elementor Pro without created templates

If no site parts have been created yet, the default thumbnails will be displayed for all available site parts.

Elementor Pro Theme Builder Dashboard

Elementor Pro with created templates

For Pro users, existing Site Parts will be displayed, if any have been created. Thumbnails of each part of the site will be generated automatically.

Elementor Pro Theme Builder Dashboard

Add a new part of the site

To add a new part of the siteclick on the link Add new in the upper right corner of the dashboard, or in the MORE sign that appears when you hover the mouse over the sidebar label of a part of the site, or in the MORE sign in its thumbnail.

Adding new part with the Theme Layout Maker

Edit the design of an existing part of the site

Edit part of the theme layout
  1. To edit an existing site part, click on the site part label in the sidebar. This will open the site part details panel.
  2. Click the Edit link in the upper right corner of the part of the site you wish to edit. This will open the Elementor editor for that part of the site.

Export a part of the site

Export theme layout template
  1. Click on the … three horizontal dots at the top right of the part of the template you want to export.
  2. Choose Export to open a Save dialog box and save a .json file to your computer.

Import a part of the site

You can also add a new part of the site by importing a template.

Import template from theme builder
  1. Click the Import icon Import template in the upper right corner of the Theme Builder.
  2. Drag and drop or select a .JSON or .zip file containing the template you want to import.
  3. The template will now be added to your Site Parts control panel.

Important: for the templates to be imported correctly, unfiltered uploads must be enabled. To enable them, go to Elementor > Settings > Advanced and change the Allow unfiltered file uploads option to Enable.

Delete a part of the site

Move theme layout template to recycle garbage can
  1. Click on the … three horizontal dots at the top right of the part of the site you want to delete.
  2. Choose Trash, which will open a Move Item To Trash confirmation dialog box.
  3. Click Cancel if you change your mind and decide you don’t want to delete the part of the site, or click on Move to Trash (Move to Trash) to confirm that you want to move this part of the site to the trash.

When a document is moved to the trash, it can be restored or permanently deleted from the Templates menu > by clicking on Trash.

Rename a part of the site

  1. Click on the … three horizontal dots at the top right of the part of the site you want to rename.
  2. Choose Rename, which will open the Rename Site Part dialog box.
  3. Enter the new name and click Change to complete the renaming process, or click Cancel if you change your mind and decide you do not want to rename this part of the site.

Important: Elementor is gradually moving from the traditional Ajax mode (using admin-ajax.php) for fetching data in the Elementor platform to the WordPress REST API system and this is used within the new Theme Builder. If a website has disabled the WordPress REST API, then the new theme builder will not work and content, such as templates or anything else, will not be displayed. You will get an error saying “Error: you do not have permission to do this”.

Edit display conditions

In this same topic we will see later on what they are and how to set the display conditions. Now we are going to see how to modify those of a part template from the Theme Builder and from the Elementor Builder.

Modifying display conditions from the Theme Designer

Modify conditions from the theme designer
  1. Go to the Theme Builder and click on the template you want to change the conditions for.
  2. At the bottom of the Instances box you will see the conditions you have already assigned, to edit them click on Edit conditions.
  3. Here you can add new ones by clicking on the Add condition button, and also modify or delete existing ones.

Modifying display conditions from the elementor constructor

Modify conditions from the elementor constructor
  1. Inside the Elementor Pro builder click on the little arrow next to the Refresh button (bottom left) in the popup menu click on Display conditions .
  2. Here you can add new ones by clicking on the Add condition button, and also modify or delete existing ones.

How to create a template from Elementor Pro Theme Builder

We can create a Header or Footer easily from the Theme Designer by following these steps:

Create header
  1. WordPress administration panel in the Templates menu > click on Theme Builder
  2. You can either click on the Add new button next to each category or click on Add new and choose Header or Footer.
  3. You can now choose a pre-made Header or Footer template or create one from scratch.
  4. Once you have made the necessary changes to the Header or Footer design, click the Publish button and choose where to publish the Header or Footer. The default value is All site.
  5. That’s all! You can now see your handmade header or footer live on your site.

We can use the predesigned templates offered by Elementor Pro or design from scratch with the builder. We can also use a predesigned template and then modify it to our liking.

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Generate effective SEO texts with AI to rank your website on Google

Generating effective SEO texts is essential to position our website in Google. It is important to follow the rules and create original and interesting content, both in text and video, and to have branded profiles on social networks. We must also pay attention to the structure of the content and links, as well as the spelling quality. With keyword research, copywriting and optimization of the URL, title and meta description we can create a good SEO text. The generation of internal and external links and the analysis of results are also key to improve our strategy.

Importance of SEO positioning in Google

Positioning in Google is fundamental in any digital strategy. It is important to note that there are two different types of results: SEM results and SEO results, the latter generating an ROI of 20%.

SEM vs SEO Results

SEM results are those achieved through advertising on Google, while SEO results are those achieved by optimizing the website to appear in Google’s top search results.

20% ROI

The fact of achieving a 20% ROI thanks to SEO actions is an indicator that this strategy is very efficient compared to others.

Google standards and creativity in content creation

It is important to follow Google’s rules when creating content, however, we must not neglect creativity and originality in the creation of interesting and valuable content to improve our SEO.

Content creation for SEO

The creation of interesting and original content is key to improve the positioning of our website in Google. Here are some keys to creating effective content on different platforms.

Video content on YouTube and Instagram

Video content is becoming more and more relevant in SEO content strategy. YouTube and Instagram are two of the most widely used platforms for sharing branded videos, although each has its own particularities. It is important to take these differences into account and adapt the content according to our needs. On YouTube, for example, videos should be longer and more detailed, while on Instagram, shorter and more eye-catching videos can be used.

Brand profiles in social networks

Having a presence in social networks is essential to maintain a good SEO positioning strategy. These brand profiles must be consistent with the content of our website and be active with regular publications. In addition, it is important to use keywords in the biography and use attractive content to invite users to visit our website.

Content structure, internal links and spelling

Content structure is one of the most important elements when creating content for SEO. The title hierarchy from H1 to H4 must be taken into account and follow a logical order in the content structure. It is also essential to include both internal and external links to improve the navigation and authority of our website. Finally, we must not neglect the spelling and grammar of the content, as they can negatively affect the quality of our website and therefore harm the positioning in search engines.

Keys to good SEO copywriting

To achieve a good SEO positioning in Google and improve the traffic to our website, we must take into account certain keys in the writing of our contents. These include:

Keyword research

Before writing SEO copy it is important to do keyword research. We must choose those words that are related to our content and that have a high search volume but at the same time have low competition. This will help us to better position our content in search results.

Text structure and linkbuilding

The structure of the text is key in writing a good SEO text. We must structure it with H2, H3 and H4 subtitles and use internal links that redirect to other contents of our website and external links to other sources of information related to our sector. This will contribute to increase the authority of our website and improve our positioning.

URL, title and meta description writing and optimization

The wording of the URL, the title and the meta description of our content are also important factors in SEO positioning. We must create a simple and descriptive URL, a catchy title and a meta description that summarizes the content clearly and concisely. In addition, we must include in them our keywords in a natural and coherent way.

We should not be overly obsessed with optimization per se, but focus on creating valuable, interesting and compelling content for our audience. All this will help us to improve our SEO positioning in Google and to generate quality visits to our website.

Internal and external link generation and results analysis

The generation of internal and external links is essential to improve the SEO of our website. Internal links help to distribute the value of the pages of our website, which improves the SEO of all of them, while quality external links bring authority and relevance to our website, which helps it to rank better.

Analysis through tools such as Google Analytics and Search Console

To measure the success of our SEO strategy we must analyze the data obtained through tools such as Google Analytics and Search Console. These tools allow us to know the traffic of our website, its origin, the keywords used by users, the average duration of the visit, among other aspects. In this way, we can detect and correct possible errors that are affecting our position in Google. In addition to these tools, there are other advanced options that allow us to improve the efficiency of our SEO strategy. Some of them are Ahrefs, Moz or SEMrush, which offer detailed statistics on the performance of our page and allow us to know in depth the competition.

SEO content writing services

If you don’t have enough time or resources to create quality SEO content, there are SEO content writing services that can help. These services have teams of professionals who are responsible for creating SEO-optimized content that meets all standards and is attractive to users. In addition, these services can help you research keywords, generate links and optimize your URLs, titles and meta descriptions, among other things. With the help of these services, you can significantly improve the position of your website in Google and increase traffic and quality visits.

Tips to improve the SEO positioning of our website

To improve the SEO positioning of our website, it is important to follow certain tips to achieve greater success in Google:

Think SEO when writing texts

It is essential to keep keywords and SEO optimization techniques in mind when writing any type of content, never forget this.

Knowing our target audience

It is important to know our target audience in depth, to know their needs, their interests and their behavior, so we can create content that is attractive to them.

Image optimization

Images are an important factor in SEO positioning, as they can attract users and improve the duration of their visit on our website. It is necessary to optimize the images in terms of size and weight and choose appropriate file names with the keywords of our niche.

Quality design and content

We must take care of the design of our website so that it is attractive and easy to use for the user, so that they spend more time on it. In addition, the content must be interesting and relevant to have a chance of being shared on social networks.

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